How many digits of pi can you recite? Most people only remember 3.14, and the more impressive ones might manage 3.1415926. But at a coffee shop in Taipei, Taiwan, called "Migratory Bird Exhibition Hall," children under 12 who want to dine inside must accurately recite 30 digits of pi after the decimal point. This unusual rule quickly sparked heated debate, with some criticizing it as discrimination against children and others praising the shop for cleverly creating a fair opportunity for proof. The shop displays over a hundred rare animal specimens, including giraffes, zebras, and peacocks, costing hundreds of thousands each, with the most expensive giraffe specimen priced at 600,000 New Taiwan dollars. The owner admits that this move is both to protect the expensive exhibits and to give children a chance to prove their self-control. So far, a 6-year-old and a 10-year-old have successfully recited 30 digits to enter and dine. [more…]

Recently, a new coffee shop named ora coffee has appeared on the first floor of Beijing Fortune Shopping Center, and its certified entity behind it is Pi's Coffee (Shanghai) Co., Ltd., namely the Chinese entity of Peet's Coffee. This means that Peet's Coffee, which has always positioned itself in the mid-to-high-end segment, is officially testing the waters in the affordable coffee track. The overall design of ora coffee is minimalist, with a compact store space and not many seats, focusing on takeaway scenarios. The mini-program shows that its drinks use Peet's full range of coffee beans, yet the prices are nearly half cheaper than Peet's stores, and on weekdays an Americano can be purchased for 9.9 yuan. The store is equipped with two fully automatic coffee machines rather than the semi-automatic models commonly seen at Peet's, sparking heated discussion among coffee enthusiasts. Some are optimistic that Peet's can use this to seize the mid-to-low-end market, while others believe ora's positioning is awkward, as it struggles to compete upward with Manner and has little price difference downward compared with Luckin. The first Beijing store has already opened, and the Xi'an MixC World store is also in preparation. [more…]

When the specialty coffee wave has made light-roast flavor descriptions flow as easily as reciting a menu, the tasting of dark-roast coffee often falls into the awkward position of having no words to describe it—nuts and chocolate seem to have become universal labels for bitter coffee, and a single word "mellow" is treated as the highest praise. In fact, the bitter flavor profile of dark-roast coffee is likewise composed of aroma and taste together, and tasting requires not only the tongue to perceive it, but also the nasal cavity to capture those overlooked layers of aroma. This article starts from the brewing practice of Front Street Coffee, systematically sorts out the flavor sources and mouthfeel expression of dark-roast coffee, and takes the most representative Front Street Indonesian Golden Mandheling as an example to break down in detail the grind size, water temperature, coffee-to-water ratio, and three-stage pouring technique, helping you brew a cup of sweetly fragrant, rich, and full-bodied dark-roast pour-over at home. [more…]

To brew a good cup of coffee, you first need to learn how to taste it. Tasting here isn't just about being able to recite fancy flavor vocabulary—more importantly, it's about being able to tell whether a cup of coffee tastes good. Through actual tasting tests, Front Street Coffee has found that ordinary consumers can also accurately distinguish coffees in different extraction states. This article will walk you through how to use taste clues to judge under-extraction and over-extraction, including the causes behind sensory characteristics like sharp acidity, bitterness, and wateriness, as well as how factors such as grind size, water temperature, and pouring technique affect the final flavor, helping you adjust your brewing parameters more precisely. [more…]

It is normally a heartwarming thing for a chain brand to show its employees' daily lives through its official WeChat account, but Chayan Yuese recently found itself caught up in a public opinion storm because of it. A post introducing the work and life of its store employees drew scrutiny for mentioning that staff were busy late into the night and did not finish until 3 a.m. Several netizens claiming to be former employees and part-timers came forward to confirm that working overtime until the early hours after closing was already the norm; regular customers, meanwhile, had plenty of complaints about the nonstop recorded spiel played in stores. When workers' helpless daily overtime is used as promotional material, has the warmth the brand wants to convey lost its flavor? This article walks you through the ins and outs of this controversy. [more…]

Taiwanese oolong tea is widely popular for its lightly fermented, fragrant style, but traditional deeply fermented Dong Ding oolong has a completely different flavor direction. This article starts with the fermentation process, compares the essential differences in taste between Phoenix Dancong and Dong Ding oolong, and provides an in-depth analysis of how deeply fermented oolong tea forms its unique fruity aroma and rich mouthfeel through two stages: internal oxidation and external oxidation. The article also introduces the changes in tea flavor brought about by reduced rainfall in 2018, as well as reservation information for two distinctive oolong teas from Alishan and Dongding Mountain. For those who love exploring the depth of oolong tea flavor, this is a guide to craftsmanship and tasting worth reading carefully. [more…]

Open a food delivery app and search for coffee shops, and you're greeted by a flood of abstract symbols in black on white, making you wonder: how are these shop names even pronounced? Some netizens have discovered that by simply taking punctuation marks and mathematical symbols from a keyboard, bolding them, and putting them on a white background, you can mass-produce brand logos. The comments section is full of people sharing images confirming this, with commas, question marks, double quotation marks, multiplication signs, the mathematical constant π, the infinity symbol ∞, and even the # and * on a phone's dial pad all becoming visual identifiers for coffee brands. This trend of minimalist black-and-white symbols, represented by %Arabica and Mstand, is it a form of individual expression or a case of blindly imitating what others do? When consumers can't even name the symbols, how are brands supposed to be remembered? [more…]

Guatemala is a highly representative coffee-producing country in the Central American coffee landscape. Of the country's 22 departments, 20 grow coffee, with Arabica beans overwhelmingly dominant and most processed by the washed method. Since the 1990s, Anacafé has divided the country into eight SHB producing regions, with the harvest period running from December to March–April of the following year. Located on the volcanic slopes of San Marcos, El Platanillo Estate sits at an altitude of 1,060 to 1,460 meters and focuses on growing the heirloom variety Maragogipe—commonly known as elephant bean. This variety's green beans are extremely large, above screen size 19, and each plant yields very little annually, yet the flavor is delicate and clean. Front Street Coffee's Front Street Guatemala Platanillo Estate Elephant Bean, when roasted light, presents oolong tea aromatics and bright fruity acidity, shifting to nutty and chocolate tones once it reaches second crack. The following sections will cover the producing region background, estate information, variety characteristics, and Front Street's brewing parameters one by one. [more…]

Many coffee lovers are curious: why does Flat White always appear as a hot drink on café menus, with an iced version almost never seen? Drawing on Front Street Coffee's actual ordering experience, this article discusses why this classic coffee originating from Australia sticks to its hot-drink tradition, and its subtle relationship with the latte. If you have ever tried to order an iced Australian white only to be politely declined by the barista, or want to understand the logic behind making a Flat White, this article will give you a clear answer. At the same time, we will also share Front Street's attitude toward offering such hidden-menu items, to help you order with more confidence. [more…]

On the bean lists of specialty coffee, variety names like "Typica" and "Bourbon" are appearing more and more frequently. They are two of the older major variety families in the Arabica world, and pour-over enthusiasts can recite their flavors with great familiarity, but their performance in espresso is still not much discussed. This article covers the "espresso [more…]

The world of coffee is far richer than one might imagine. When classified by brewing method, the three common categories are espresso, French press, and American-style, while café menus typically present only two main directions: single-origin and specialty coffee. Single-origin coffee emphasizes the terroir of its place of origin, served without milk or sugar, with Blue Mountain, Brazil, Colombia, and Mandheling each possessing a distinct character; specialty coffee, on the other hand, relies on milk foam, milk, and decorative flavorings, with latte, cappuccino, and Irish coffee each having their own following. This article systematically sorts out the origin characteristics and flavor differences of single-origin coffee, explains in detail the balanced expression of acidity, bitterness, and body in common single-origin beans, and introduces the recipes and taste characteristics of several classic specialty coffees, helping coffee enthusiasts build a clear understanding of coffee classification and find the cup that suits their own taste. [more…]

What happens when barista craftsmanship meets supermodel robots? According to British media reports, the world's first supermodel robot café, Donna Cyber Café, is planned to open in Dubai in 2023. The robot waitstaff are modeled after Eastern European model Diana Gabdullina, featuring silicone skin and lifelike eyes, and can even recognize customers' emotions. The store will operate 24 hours a day, with everything from making coffee to serving ice cream done entirely by robotic arms. Meanwhile, domestically, unmanned coffee kiosks represented by COFE+ are also expanding rapidly and have already been exported to multiple countries. Will robots steal baristas' jobs, or drive the industry's upgrading? This article takes you to find out. [more…]

Pour-over coffee has grown increasingly popular in recent years, and the pour-over kettle, as a core piece of equipment, directly affects extraction quality. With a bewildering array of materials, capacities, and spout designs on the market, how should you choose? This article starts from the essential function of the pour-over kettle, explores key purchasing considerations such as heat retention and spout shape, and shares pouring techniques and extraction principles. It also uses an enamel kettle as an example to demonstrate brewing, explaining how water quality, water temperature, and the coffee-to-water ratio affect flavor. Whether you are a beginner or an advanced enthusiast, you will find practical purchasing and brewing ideas here. Front Street Coffee's everyday bean recommendations are included as well. [more…]

Recently, the Heytea store in Southampton, UK, replaced its menu with an all-English version, sparking strong dissatisfaction among overseas Chinese consumers. The original poster pointed out that after all Chinese product names disappeared, ordering became difficult, and even Chinese employees made mistakes because they were not accustomed to the new menu. Subsequently, netizens discovered that multiple overseas stores in London, New York, Sydney, and other locations had also switched to all-English menus, and the official app also removed the language selection option, instead displaying based on location. Although some people believe this is catering to localization, more people criticize the move for diluting the brand's Chinese symbols and harming the ordering experience of overseas Chinese. Heytea customer service did not respond directly, and some consumers said they might spontaneously boycott it. [more…]

Recently, a customer complained on social media that employees at a Grandpa's Tea shop frequently shouted slogans, saying they had wanted to rest quietly but were startled by sudden advertising phrases, and described the experience as being in a pyramid scheme den. The post quickly resonated with consumers across the country, many of whom said they had been startled by similar scenes and believed such excessive promotion was both noisy and off-putting. Interestingly, however, when customers complained to the brand, the employees who were complained about not only showed no displeasure but thanked them repeatedly and encouraged more complaints. It turns out the brand mandates that employees recite scripts at set times, including shouting "Welcome" every 5 minutes and saying fixed phrases to customers and delivery riders; if surveillance catches them slacking off and shouting too little, they face punishment such as writing lines and pay deductions. Employees are full of complaints, and onlookers are also urging the brand to listen to real feedback and cancel this mandatory requirement that annoys customers and exhausts staff. [more…]

Cramming before an exam is a scene you might not expect to see in a milk tea shop. Recently, netizens captured a ChaPanda employee hunched over a stack of color-printed materials at the counter, muttering to themselves and occasionally looking up to memorize things silently. Upon investigation, it turned out this was tied to ChaPanda's soon-to-be-officially-announced global premium brand ambassador, Cheng Yi. It's not unusual for a brand to have employees familiarize themselves with ambassador information in advance, but at the same time, they strictly prohibit any early leaks. Material control is so tight that stores must send back photos of unopened watermarked materials every night, and violating stores even face financial penalties and contract termination. Many interpret this as having learned from the disastrous Gu Ming x Love and Deepspace collaboration. However, some consumers believe that rather than spending so much effort memorizing materials, it would be better to thoroughly study the recipes and techniques—after all, drink quality is the foundation of repeat business. [more…]

Many people think that coffee tasting is about being able to name a few flavors, but that is not actually the case. The essence of tasting lies in tasting and discerning, and it is fundamentally different from casually drinking a cup in daily life. We rarely "taste" instant coffee, not merely because of differences in quality, but because the two kinds of coffee are drunk for different purposes: instant coffee is mainly about convenience and alertness, while single-origin coffee is meant to present a richer taste experience. Even so, tasting does not require you to be able to recite a string of flavor descriptors. Front Street Coffee believes that the most important thing is to be able to tell whether a cup of coffee is good or not, what is good about it, or if it is not good, in what way it is not good. This article will take you step by step through a practical method for coffee tasting from six dimensions: aroma, acidity, sweetness, mouthfeel, aftertaste, and off-flavors. [more…]

The "Buddha Joy Tea" series, a collaboration between Heytea and the Jingdezhen China Ceramics Museum, was urgently pulled from shelves just days after launch because it used religious figures such as bodhisattvas and arhats in commercial packaging. The Shenzhen Municipal Ethnic and Religious Affairs Bureau determined that it was testing the boundaries, and after being summoned for talks, Heytea quickly made corrections. This incident not only abruptly ended the viral popularity of the "Speechless Bodhisattva" cup, but also once again brought the legal red line on the commercialization of religious elements into public view. For the coffee and tea beverage industry, how co-branded marketing can strike a balance between creativity and compliance has become an issue that urgently needs consideration. Front Street Coffee always pays attention to industry trends and reminds brands that while chasing hot topics, they must not ignore the sensitive boundaries of law and culture. [more…]

Geisha coffee is an extremely talked-about variety in the specialty coffee world, with the Geisha produced by Panama's Hacienda La Esmeralda being the most classic of all. From being recorded in Ethiopia in 1931 to Hacienda La Esmeralda in Panama making its name overnight at the BOP competition, Geisha has traveled a long road of turnaround. This article sorts out the variety's spread and its rise to fame, compares the flavor differences between Panamanian Geisha and Ethiopian Geisha, and introduces Hacienda La Esmeralda's Red Label and Green Label grading system as well as brewing suggestions and specific parameters for Green Label Geisha, helping coffee lovers understand why a single cup is so hard to come by. [more…]

Ethiopia is the birthplace of coffee and a holy land in the hearts of coffee lovers worldwide. This article will take you into this African highland nation to explore its deep coffee culture, its time-honored coffee ceremony, its unique smallholder farming model, and the flavor secrets of two specialty regions, Yirgacheffe and Sidamo. From the legend of Kaldi the shepherd, to the trademark protection of the ECX exchange, and to the terroir in the cup of Front Street Hamasho 74158 coffee beans, this one article will help you understand the past and present of Ethiopian coffee. [more…]